The marketing landscape is changing under our feet. Gone are the days of dependence on outbound tactics like telemarketing and direct mail – even advertising is changing shape. The proliferation of faster, more accessible digital technology has disrupted the way we think about promoting our businesses and attracting new customers. Increasingly, companies are turning to an inbound methodology – and in this article, we unpack what that means.Details
If you’re a web designer, you’ll be familiar with the terms static and responsive when talking about websites. As the virtual landscape continues to change and develop, we see a strong shift towards the latter. Recommended by search engines like Google, responsive sites comprise the bulk of websites these days – and, as will be shown, with good reason. Here we provide a breakdown of the terms and an overview of the features of static, responsive and dedicated mobile websites.Details
A company’s website needs to be functioning smoothly at all times, or visitors may become frustrated, with potentially negative consequences. Effective website maintenance is a vital part of the business, but unfortunately, it is misunderstood in many ways. Here we dispel 14 popular misconceptions.
Inbound marketing might seem like something of a buzzword these days, but it is much more than that. The digital marketing industry is booming the world over, with inbound marketing one of its core strategies. Inbound marketing comprises a variety of techniques – including Search Engine Optimization (SEO), social media engagement, blogging and more. It’s an integrated approach that has been gaining a lot of traction in South Africa, especially in the past couple of years. But just how effective is inbound marketing in South Africa?
These days everyone and everything has a blog – it’s an integral part of an online presence. Blogs can be valuable marketing assets for businesses large and small – they are easy to create and maintain, and offer all sorts of benefits. In this article, we take a look at what blogging can do for you, and how you can do blogging, in more detail.
There are numerous ways and means of really bringing out the very best in an online marketing strategy. Understanding how online marketing works is very important. Online marketing gives business owners the opportunity to advertise and promote their product or services while receiving an immediate response. Business owners can reap the benefits of this method of marketing, as it is economical and easy to start.
Search Optimization is an extremely dynamic field that continues to evolve more and more rapidly with each passing day. With that being said, it has never been more important to keep up with innovative changes as well as Google Search’s ranking algorithms.
Otherwise, known as an “inbound links” or “incoming links”, backlinks are created to link one website to the other. Backlinks are directed towards your website and are the building blocks to good Search Engine Optimization. The number of backlinks a website has is a good indicator of its popularity or importance with search engines. Search engines, such as Google, give more credit to websites that have a larger number of quality backlinks and consider those websites more relevant to the search query.
Lack of website traffic is one of the most common difficulties small business owners encounter and is what people tend to find most challenging to overcome. Ask any business owner, what is it they would like the most in the world? Surely, the answer will be more customers. Due to technology taking over the only way to achieve that is through more traffic to your site. These days there are so many ways you can increase traffic on your website.
So what can you do to increase your website traffic and improve the customer experience?
Amongst the crowd of new trend technologies in today’s consumer landscape that has shifted the way companies and all small businesses have to handle their marketing efforts; one of the most noticeable innovations is the global smartphone. According to a study conducted by a number of strategic analytics, the number of active smartphone users in the world today has recently exceeded the billion mark. Therefore, with such great opportunity, it is imperative to adopt mobile promotions as one of the most highlighted marketing strategies for any company or small business.