We are in a time that we probably did not plan for. The current COVID-19 pandemic has brought with it a lot of uncertainty for businesses across many sectors. It has completely changed the way businesses operate. Businesses have inevitably started becoming shaky and in panic mode with regards to the state of their businesses.
When times like these occur, the marketing budget is usually the first to be chucked out, but this should not be the case. This is exactly the time to put the marketing budget to good use. However, businesses have to be extra careful with their online marketing strategies during this time to retain existing customers as well as draw in potential customers.
Without a doubt, everyone has become extremely sensitive about the way they want things to be done and more importantly expect transparent communication. This is what makes it challenging to navigate online marketing during this time. The aim of this blog is therefore to clearly outline the do’s and don’ts for online during this time.
- Remain human during this time. This is a scary time for most, people want to know that their needs are being well taken care of and they still want to be able to relate. Keep this in mind for all communication be it internal and external. Keep the consistency with your brand voice and tone. Let people know through how you are communicating that they are still catered for and their needs are well taken care of.
- Review your content all the time. Make sure that your upcoming content is relevant to what is currently happening. If you have planned your content, go back and make changes where necessary so that it aligns with what is currently happening.
- Start looking at planning virtual events as a replacement for live and physical events that had to take place. These events can be hosted in the form of webinars as well as video conferencing. The show must carry on.
- Make the necessary arrangements to work from home. Get all the necessary software and resources so that employees can work and collaborate from home. Make sure to communicate that your business is still operating remotely, and services are therefore still available to clients.
- Don’t pause your social media marketing during this time. If anything, this is the time to use your social media channels as a means of reaching out to your clients. People are more online during this time and are always on social media looking for flash news, use this to your advantage.
- Don’t forget to update your Google My Business profile. Don’t keep people in the dark. This is especially for businesses with a physical location. Update your new operating times if your business will be open during COVID-19, post alternative contact details if existing contact details will not be used during this time.
- Don’t exploit the current situation just for clicks. Do not run campaigns, post content that is of no value to people just for clicks. It could be deemed as misleading and have serious repercussions for your business.
- Don’t overwhelm people with heaps of emails. The last thing you want to do is sending people loads of emails as a means of your email marketing campaigns. These will end up deleted without even being read. Target certain dates for doing so and don’t overdo it.
Use these Free Inbound marketing tools from Hubspot to ensure that you are heading in the right direction with your online marketing during these uncertain times. You may also get in touch with Hublink IBM at a reasonable fee we do everything for you www.hublink.co.za You can start improving your Google ranking tomorrow. Do not hesitate to contact Hublink for all your online marketing inquiries and needs. You are also free to join the discussion on online marketing: firstname.lastname@example.org