Search Optimization is an extremely dynamic field that continues to evolve more and more rapidly with each passing day. With that being said, it has never been more important to keep up with innovative changes as well as Google Search’s ranking algorithms.
Positioning your website on the first page in Google ought to be your first chance to guarantee the success of your online business. Obviously, Google’s algorithm is continually changing which may seize to make ranking your website challenging. Fortunately, not all ranking factors are created equally, you can maximise your SEO efforts by focusing on a few specific ranking factors. Here are your top three ranking factors:
Content is King
Today we live a different world. We tend to diversify more. As with the internet, we use Adwords and Bing Ads. We create identities cross social media platforms, and we promote via Twitter, Facebook, Instagram and Pinterest. No longer are sites living and dying based on their Google rankings. Organic is longer one of the cool kids. Content is the most important of all SEO ranking factors. The reason behind this is because how you communicate to the user determines how search engines will then view you.
What is considered great content? From a search engines perspective, it has to meet a need, answer a need, answer the search query and it must be likable. As Google and other search engines evolve, the most successful take a general attitude to their content. They incorporate the correct elements such as keywords and internal links but never at the expense of producing content that is of serious value to the reader, to answer the query, encourage a click-through and keep people on the page.
Are Backlinks really needed?
The external links directed back to your own website, known as backlinks, are one of the principal aspects of SEO. The volume and quality of these backlinks help search engines to determine the authority of your site which is a major determinant of where it will be placed in the SERPS for keyword queries. Ranking without their presence is next to impossible.
A high volume of backlinks may seem optimum, but quality will always take first place over quantity. Search engines use sophisticated analytical methods to establish which links should be taken seriously and which can be ignored due to their forced intentions to help rankings, or worse, penalized for. You can build on that information using the various available techniques, while always keeping in mind that if you build a great website that provides a solid user experience, and has valuable, informative and relevant content, then it will grow in popularity and recognition. From there, good backlinks should naturally follow.
The world wants a Mobile Experience
With more people now accessing the internet through mobile devices than traditional PCs (and the ranking disadvantage for sites that aren’t mobile-friendly after Google’s mobile update), it shouldn’t be a surprise that pages that use responsive design correlate with higher rankings. Having a mobile responsive website is becoming the norm. Some companies are still maintaining a separate mobile website from their main site. You’ve probably guessed that this is an old practice on its way out. With the help of HTML5, mobile-responsive themes are now a must-have when redesigning/ re-launching a website to ensure your website ranks on Google